So, here‘s the thing. Social media is a drug. I mean, we have a basic, biological imperative to connect with other people. That directly affects the release of dopamine in the reward pathway. Millions of years of evolution are being that system to get us to come together and live in communities, to find mates, to propagate our species. So, there's no doubt that a vehicle like social media, which optimizes this connection between people, is going to have the potential for addiction.